National Football League (NFL)
National Student Advertising Competition (NSAC) 2026 | 4th Place
Role: Copywriter
Ask: Unify the NFL’s youth wellness initiatives under an umbrella campaign to increase awareness of programs, lift casual fans’ brand perception, and drive program engagement.
The NFL’s youth initiatives build every part of who you can become, on the field and beyond.
Manifesto
Video Spots
Beyond Doubt
Featuring Diana Flores, this Super Bowl spot highlights how the NFL’s FLAG programs empower young girls to break boundaries and go beyond.
True Strength
NFL player Solomon Thomas’s personal connection to mental health advocacy anchors our mission, highlighting how the NFL is teaching kids that strength goes far beyond physical abilities.
Partnerships/Executions
