3M Window Film Campaign
Client: 3M
Internship: Boundaryless Program, Summer 2025
Role: Copywriter
Ask:
Define a focused target consumer
Create a campaign big idea that differentiates the product
Provide a comms plan
Demonstrate ways to enable confidence in the consumer
We’ve heard from many that this product is hard to install. We get it. But the greatest rewards don’t come from cutting corners and taking the easy way out. You know that, you’re a DIYer. You like the challenge. You crave that boost of confidence, satisfaction, and pride that comes from stepping back after finishing a project and admiring a job well done. You like showing off your work to your friends, family, and neighbors.
So, maybe this isn’t easy.
But easy isn’t what you’re here for.
WARNING: THIS IS NOT EASY
OOH
Social and In-Store Activation
Pop-Up Photobooth
An interactive pop-up photobooth using 3M’s Privacy Window Film. The exterior of the photobooth will be clear, like the picture shown of Pepsi, but the key difference will be that it will be wrapped with the film.
Meaning that people inside can see out, but people outside won’t be able to see what’s happening inside- at least not clearly. This photobooth will be placed outside in large cities, including NYC, Chicago, LA, and also placed in sports stadiums.
We will hand out stickers at these photobooths that contain the #3MTakeOnTheChallenge. This copy will also be incorporated into the photo strips that people receive.
We will strategically place unique product displays throughout stores to capture shoppers' attention and build awareness of the product. This caution tape will be placed in a way that allows it to be easily reached past and still allows the product to be grabbed. We will also include this in-store ad design in a sticker, as pictured, that will be placed on each package.